In today’s digital world, businesses must have a presence wherever users are most likely to search them or their products. This means that in addition to a website, you need a mobile app. Apps are the new way to make your business easy to find and convenient to use no matter where your customers may be.
Making an app for both Android and iPhone users is easier than you may think, especially if you already have a website. It’s just like having another page on your website but rather than directing users to another site, you instead direct them to an app. Here is an easy guide on how you can convert your site into an app in no time!
Why You Should Convert Your Website to an App
There are many reasons why you should convert an html website to a mobile app. The most obvious reason is that it’s essential to have an app for your business if you want to thrive in today’s competitive market. Mobile app usage has grown exponentially ever since the first iPhone was released because they allow you to do so much more than a website.
Another reason is that people are spending more time on their phones than ever before. You need a mobile app because it’s not just mobile users who will benefit from it. Desktop users who don’t like to use their phones to shop or download other apps will still benefit from it.
Lastly, an app is a great way to show your brand’s personality and make your customers feel more connected to your business. A mobile app is a lot more than just a website on a smaller screen. It has its own unique look, feel, and functionality that the website doesn't have, making it a great way to engage with your customers and show them who you really are.
The Pros of Converting Your Website to an App
Converting a website into an app can come with a lot of benefits for your business. Here are a few benefits that you should be aware of.
It’s More Convenient for Users
With a mobile app, you can shop, order, and do many other things right from your phone, making things easier than ever. No need to find your computer or open a new tab on your phone to complete a purchase when it’s already on your phone!
People Are More Likely To Find Your App
People will be able to find your app by searching for it and downloading it from their app store. With a website, people may search for you, but many won’t click on the link to your website.
It’s Easy to Use
People are used to using apps, meaning the experience is familiar to them. A website may feel unfamiliar to some people.
It’s Easy to Convert New Users
People can easily download your app and try it out from one click. With a website, they have to go to their browser, type in the URL, and then wait for the page to load.
The internet is mobile first, meaning most people will access the internet through their phone. With a website, you’re not always sure if it will load properly on a smaller device.
You Can Put More Functionality in Your App
You can easily add things like a map, a menu, a blog, a loyalty program, or a way to request service through your app that you can’t do on your website. You can make your app more engaging with videos, soundtracks, and games. You can also get push notifications to keep your customers informed about sales, events, or upcoming new items.
Tips for Converting Your Website to an App
If you are going to make the jump to converting your app to a website, then here are few things that you should know before you get started.
Choose Your App Development Company Wisely
There are many app development companies out there, so make sure you choose one that’s right for your business. You want to find a company that can create the app you want and that can meet your budget.
Decide Between a Native App and a Hybrid App
There are two main options for creating an app. You can either create a hybrid mobile app (a website on an app) or a native app. While both have their own advantages, a native app is your best bet when converting your website to an app.
Focus on Your Customers
Your app should be easy to use, easy to navigate, and reflect your brand in a positive way. Ask your customers what they want to see in the app, what features they think it should have, and how they want to use it.
Once Your App is Finished, Test It
Testing your app is especially important if you’re creating a hybrid app. Hybrid apps are created from a website, so they may not work exactly as intended. You can offer your app for free, but you can also give it away for free with in-app purchases. This is called a “freemium” model, and it can be a great way to get more customers and increase your revenue.
Promote Your App
When you create an app, you need to let people know about it. You can do this by creating a press release and submitting it to websites that cover app-related news. You can also ask your customers to download the app and give it a rating and review. What you do with your app can help you reach your goals. Make sure you think about ways to keep your app relevant and fresh. You can do this with new content (like a blog), special offers
Get Help Switching Your Website to an App
As technology continues to evolve, it is important to adjust to these changes. Fortunately, you don’t have to do it all by yourself. Get help switching your website to an app from KitelyTech. We have decades of experience helping companies of all sizes get the most out of their digital assets. Call us at (800) 274-2908 to schedule a consultation.
