As many businesses have largely shifted online using eCommerce platforms, it is more important than ever to make sure that online shopping provides a good experience to customers. SEO is one strategy to improve shopping experiences, by making your website easier to find for people that need your company’s products and services. Here are some of the ways that you can improve eCommerce shopping experiences by using SEO best practices.
Keywords
One way to target more potential customers is through the use of keywords. Keywords are a major determining factor when it comes to search engines like Google and Yahoo which rank websites according to the keyword density in their content. The more keywords you have sprinkled in your content, the more likely it is that your site will appear on the first page of search engines like Google, Yahoo, and Bing.
The keywords you use should be the most relevant to your site. Keywords are essential because they will help potential customers or visitors to your site know what type of products or services you have to offer. This in turn means that your eCommerce website will have a better chance of increasing traffic, which is ultimately the objective of eCommerce websites. The more traffic that you have, the more customers that can view your site and potentially make a purchase.
Meta Descriptions
One of the best ways to improve the eCommerce shopping experience with SEO is to learn about meta tags and page descriptions. A meta tag is a special HTML element used to give information about a particular web page to the search engines. The meta element of a website can include a variety of different attributes, such as meta description, title, H-tags, keywords, and alternate names. These attributes make it easier for the search engine to find and understand the website.
100% Original Product Descriptions
Why should you write original product descriptions? The truth is that many eCommerce site owners don't. They simply copy other people's content and use it as their own. This includes the product descriptions created by vendors and suppliers. However, this duplicated content does not perform well in search engines and does nothing to further your goals of providing a lot of value to site visitors. Instead, rely on 100% original product descriptions created specifically for your website. Not only will these perform better but it is an opportunity to incorporate more keywords and to express the benefits of purchasing a product instead of just writing about the features.
Page Load Time
If your web page takes too long to load, it will negatively affect your image among your customers. This is because visitors who cannot load the page immediately have the impression that your business is unreliable and slow. Your buyers might even end up buying from someone else since they do not trust your site. It, therefore, becomes imperative for you to take notice of the most efficient ways for improving your page load time so that you can improve your ranking in search engine results pages (SERPs).
Advertise
The reality is that off-page SEO plays a huge role in Search Engine Optimization (SEO) process but it takes time before you get measurable results. It isn't enough to simply optimize your own site. You must spread the word about your website by optimizing your articles and blog posts, then sharing them in other places. Social bookmarking, article marketing, and video marketing can help you spread the word about your website and you should adopt this strategy to spread the word about your brand awareness as well. Online advertising, paid social media campaigns, and sharing your content do not cost much and it can give your website an organic search positioning boost.
Another way to promote your website is through guest blogging. This involves writing articles and posting them on someone else's blog or website in exchange for a link back to your site. Most blog platforms allow you to post a guest article without charging you any fees. If you post an article with a link to another site, your site will also receive traffic from the additional traffic the linked page receives. The more popular your site becomes with guest blogging, the more visitors you will gain and the more popular your off-page and on-page SEO strategies will work to get you noticed by your target audience.
The first step in improving the eCommerce shopping experience for your customers is to have a high-quality site that fully utilizes the latest and best SEO techniques. KitelyTech can help you with all of your SEO and website development needs. Schedule a consultation with a member of our team by calling (800) 274 2908.
