When you launch a mobile app, it is important to ask what drives people to use app things that stick on your phone. After all, acquiring long lasting users is extremely important for a mobile app product. That’s why we have compiled a list of tips that will help you retain your app users. We have already addressed the increasing demand for low code mobile apps, but, today, we’ll be walking through getting people to become loyal users of your app.
To put it simply, most successful mobile apps are addictive. A great way to ensure that your mobile app will be successful is for you to design and build it so users will not be able to put it down. But how can you predict how addictive your app will be? Well, if you’re unable to answer these seven questions with a ‘yes’ then you will know that users probably won’t be getting hooked on your app.
Is it Unique and Useful?
Many users will avoid downloading, installing, and trying an app if it is just a copycat app. Fortunately, however, uniqueness can be found with a single, innovative feature on your app. So, if you are wondering how to make my own app stick, you need to consider whether or not it is uniquely useful. Snapchat, for example, added a self-deleting feature, and that has helped it stand out from similar apps and develop a massive following.
To answer this question, you need to find what is missing in current apps on the market, then, once you figure out what is missing, use your own ingenuity to provide it. In fact, an experienced app developer may be able to use the latest technology to make your app more unique.
How Simple Is It?
If an app needs to be described in more than two sentences, it is probably too complicated. Simplicity of design, purpose, and use is the definitive hallmark of any great mobile app. Unfortunately, achieving simplicity can be complicated. If you are to satisfy a user’s need for simplicity, you need to truly and fully understand what it is that they want. Even if you think you know what they want, it can be helpful to test your understanding by using a focus group.
After understanding what is the most useful to your users, you need to build your app around these features. That means you should eliminate features and functions that are too complex. A feature is not worth it if it is more distracting than useful.
Also, when you are describing features for your app, omit some detail. Your initial description should be thought of like an elevator pitch. After all, one huge reason apps fail is because they are “too complicated.”
Are Initial Screens Outstanding?
Sometimes, a first impression is all you get. Apps need to be engaging throughout their use, but, the first two to three screens are particularly important. The initial screens are responsible for setting the tone for users’ dissatisfaction or satisfaction.
Your app shouldn’t open with a tired, clunky login screen. In fact, the first couple of screens on your app should communicate things to users that they will want to explore in further detail by engaging with the app. It can be smart to have your app open on a dashboard that educates users, offers useful options, and points out cool features.
Does It Engage Off-line Users?
You need to ask yourself how you will engage with users when they are not using your app. Alerts and push notifications can be useful. They remind users of your app’s value and can help integrate the app into their very busy lives.
Push notifications drive user engagement in plenty of ways. These push notifications can issue new content, alerts, surveys, or even ask for feedback on key issues. However, if your push notifications are too pushy, they can drive users in the opposite direction - and away from your app. That is why - at the outset of launching an app - your app’s notifications should only be limited to important design updates and useful information. Also, if you capture users’ feedback, you can use that information to constantly improve your app or aspects of it, like the push notifications. If you do this, you won’t have to risk annoying them too much. Additionally, you’ll make them feel empowered when you introduce things that they have been clamoring for.
Conclusion
By following these simple tips, you can hopefully better engage users from the moment they begin using your app. If you are interested in learning more about mobile app development consider reading this article about the future of mobile app development.
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