Search engine optimization, or SEO, can be tricky. In this article, we’ll walk through the ins and outs of seo for startups. When it comes to running a search engines startup, you need to get things moving fast, start building traction, and make all of this happen relatively quickly - especially if your funds are limited. That’s why a fair amount of SEO startup companies take shortcuts when it comes to SEO. When it comes to mounting a website for startups, searching for shortcuts in SEO can sometimes lead to rewards.
Unfortunately, Google does not look kindly upon corner cutting. But, in this article. We will be looking at how an SEO startup can get fast results that also last. Also, we will take a look at how to set your search strategy into overdrive with automation.
But first - here’s an overview of our seo guide:
- How is startup SEO different from regular SEO?
- What does a search engine want?
- Making a website for SEO
- The ins and outs of great SEO content
- Automating a startup SEO strategy
Also, if you’re looking for more information on SEO strategy or seo for startups, consider reading our article on how small businesses can succeed with local SEO and reputation management.
How Is Startup SEO Different From Regular SEO?
There is actually no difference - aside from the scale of the challenge. Google doesn’t care if you’re a SEO startup, a financial institution, or the world’s smallest online retailer. All Google cares about is connecting people with relevant content for each and every search. For everyone, the SEO requirements are exactly the same. Search engines expect the same thing of any other business.
The scale of the challenge, however, is the thing that makes all the difference. You probably don’t have the resources of a big business. For most businesses, this means you’ve got to do SEO on a small budget. This also comes with plenty of compromises. Also, your fundamentals need to be spot on. But, the sooner your get these things right, the quicker you’ll be able to get an SEO strategy that does not hurt your budget.
What Does A Search Engine Want?
Like we said, Google does not care about what kind of business you are or what your marketing goals are. Search engines very much have their own agenda - and, when it comes to SEO - it’s all about getting to a high-ranking position that has the following:
- Accessibility
- Quality content
- Great user experience (UX)
- Engagement
- Optimization
You need to make great content and experiences that cover tech optimization essentials. Ultimately, that is what search engines would like to see.
How do search engines measure different things?
Phrases like “quality content” and “great UX” can be ambiguous. After all, it can be tough to discern how search engines measure these things.
Keywords
In recent years, Google has changed their algorithm to focus more on using keywords to match the right content with queries. Simply matching search terms to keywords on your page won’t do as much these days. Google has machine learning algorithms that can match the topical relevance of your content to the contextual meaning behind users searches.
Links
Google has hundreds of ranking factors that work together within its core algorithm. That being said, links are still and probably always will be one of the top three factors. Content that generates a lot of links from good sources will be engaging and high-quality. Also, the quality of the links you earn is what matters, not so much the quantity.
UX signals
Google uses lots of UX signals to gain a sense of how good the experience is on your pages. Some of these things include loading times, mobile-friendliness, secure encryption, content placement, and the navigation of your website.
Engagement signals
To know how engaging your content is, you should look at your bounce rates, average time spent on your page, and the number of pages that a user is visiting per session. Google can do exactly this. When a user clicks through your site, but then quickly returns to the results page and goes to another listing (this is often called “pogo-sticking”), it suggests that you have not given a user what they are looking for - whatever that is.
Location
Whether or not location comes into your SEO strategy or not really depends on your startup. Airbnb would obviously like to show up in local results. The same can be said of Uber, Skyscanner and Deliveroo. They all rely on location data to connect with old and new users. These factors mean a lot in terms of relevance and suitable searches.
Making a website for SEO Startup
If you make a website and sign up for the cheapest hosting provider, you will be limiting your growth prospects in the long run. As we have pointed out, user experience and engagement factors are a big part of the search marketing strategy you employ, which means you need a website that is built for SEO. This includes hosting, code, design, content, and on-page optimization - to name a few.
The Ins and Outs of Great SEO Content
Making quality content is one of the most daunting challenges faced by modern businesses these days, especially when resources are very limited. First, you should create content that is good and then figure out how to make a high volume of content. The goal should be to consistently create content that is valuable, linkworthy, shareable, varied, visual, optimized, and actionable.
Startups are innovative by nature so it is likely that there is a good chance that you have something that is unique to say and a solid understanding of your audience. Lots of brands would kill for this, so you should make the most of this advantage.
Conclusion
When it comes to SEO for a website for startups - if you follow the tips we’ve laid out for you, you can be sure that you will boost your odds of success. That being said, if you have other questions about technology - reach out to KitelyTech today to see what we can do for you.
Also, keep your eyes peeled on our blog to learn more about various parts of the tech sector, including this list of web design ideas.
If you are an entrepreneur or small business owner, consider contacting KitelyTech today on (800) 274 2908 to learn more about what we are doing to help bring businesses closer to their tech goals. Contact KitelyTech today to learn more.
