While most people focus on companies that make a product and sell it to customers, white label product companies can be a viable and successful part of any market. Since most companies don’t want or need to create an app from scratch on their own, they turn to white label apps for sale rather than trying to build one in-house. If your company is considering making white label mobile app, here are a few things to consider before you enter the market.
4 Things to Consider Before Creating a White Label Mobile App
Validate Your App Idea
Just like every other product or service, it is important to validate your white label mobile apps idea before heavily investing in it. It is especially important to validate a white label app since it will only be useful if sold to another company since your company won’t provide the service that your app was designed to promote.
Before you begin building a white label mobile app, you need to know that there are enough customers on the other end to support you when it comes time to sell. The key to this is through market research, specifically getting in touch with your target audience.
For example, if you think that there is a market for a white label nail salon appointment booking app, then you need to talk to nail salon owners about it. They may tell you that they would be interested in buying that app, or that they have no use for it. The point is to find out from the people that should use your app if they will use your app once it is available.
Understand What Your Target Market Needs
Before you start building anything, it is important to make sure that you understand what your target market needs. There are specific features that your app’s users need to have in order to be able to use it effectively. On top of that, there are things that they will want your app to do in a specific way. If you fail to capture their wants and needs in your app’s design plan, you may build an app that no one wants to use.
Target market research should be one of the earliest steps in your design process. In fact, you should do it before you even start to plan anything. Your app plans should be based on your research findings since your app should be built to fit your target market.
In white labeling, this often means researching your target market’s target market, the users of the app that your customer (the company that buys your app). This adds a layer of complexity to the research, so you should take more time to make sure that you are right about your assumptions. An easy way to help deal with this is to offer customization options that work for variations in what the end users want. That way, the company that buys your app to use for their customers has the ability to make changes to better fit their customers.
Determine What Level of Support You Will Provide
Once the app is in the hands of the customer, there are still things that you can do to help sell more apps. One big thing that customers look for is ongoing support in case they need help working with your app to make it exactly what they are looking for.
In many cases, app developers that white label their apps build them so that the developer is no longer needed once the customer has the app. However, you can make your offering stand out by providing after-purchase support. This includes assistance setting up and using the app, as well as things like security updates.
Research Current App Design Trends
One of the biggest problems that app developers have is trying to stay current and relevant in the developing market. Customers want new apps using the latest technologies for the best performance and security. That means that you have to develop your app accordingly or risk having your customers lured away by other apps.
Start by researching current app design trends for both aesthetics and functionality. If you can give your app an advantage by making it appear futuristic compared to current apps on the market, that perception that your app is the new, hot thing will help you bring in more customers.
Get Help With App Design
App development has changed significantly in the last decade. Where many companies used to handle all of the app development processes in-house, they are increasingly looking for outside help. Getting help from a third party that can handle the entire app development process can be a major advantage for any company. At KitelyTech, we help companies develop the business resources that they need, including creating new, state-of-the-art apps. Call us at (800) 274-2908 to discuss your app development plans.
