Now that we’re well on our way into 2022, it’s safe to say that E-Commerce will be the driving force for most business trends this year. In 2022, it’s all about feeds, data, and attribution. And if you haven’t invested in some sort of digital marketing strategy yet, you’re missing out on massive potential revenue.
E-Commerce is competitive. As a business leader, you need a cutting-edge digital marketing strategy to stay ahead of everyone else.
Are you ready to update your digital marketing strategies for E-Commerce in 2022? Here are four digital marketing strategies for E-Commerce that can help you save time, increase web traffic, boost E-Commerce sales, and, ultimately, achieve your bottom line ahead of competitors.
Digital Marketing Strategies for E-Commerce Store
1. Clean Your Google Merchant Center
Before summer starts, finish up your spring cleaning by cleaning through your Google Merchant Center to verify everything is up-to-date and accurate. This is especially important when it comes to E-Commerce marketing. Your Google Merchant Center should always reflect your E-Commerce offerings correctly.
In some cases, you might find Google Merchant product feeds that you set up months ago, or you could stumble across information that’s out-of-date still sitting in Google Shopping. Issues like this pose major business problems, as many customers end up clicking through your site only to find products that aren’t in stock. So make cleaning up your Google Merchant Center a priority.
To maximize your offerings, simply log in to Google Merchant Center, review your product feeds, and ensure that they reflect up-to-date product information accurately. If you’re in the U.S., you could also set up free listings to highlight your newest E-Commerce products in the Shopping tab of Google’s search results.
After you’ve finished cleaning through your Google Merchant Center, don’t forget to set a reminder for yourself to periodically clean it out again. Minimally, you should clean your Google Merchant Center every year. But if your E-Commerce business changes more frequently, it may be best to review it quarterly—or even monthly.
2. Boost Your SEO Traffic
Usually, it takes a bit of time before search engine traffic can reach newly published content. This can be pretty discouraging, especially for those who spend precious time and energy to produce quality online material. Fortunately, there is a way to speed up this process for more immediate results.
Through the search engines Bing and Yandex—together they account for over 7% of search engine traffic in the U.S.—you can use the free ping service, IndexNow, to boost your website on SERPs whenever you post new content to it. This way, you’ll receive higher traffic sooner. Better yet, in November of 2021 Search Engine Journal reported that Google was testing the service for use on its own search engine. If those tests run smoothly, you may soon be able to utilize IndexNow to boost your Google search traffic too.
3. Organize Your Influencer, Ambassador, and Affiliate Campaigns
In 2022, influencer marketing, affiliate campaigns, and brand ambassadors are more essential than ever. Data from Influencer Marketing Hub revealed the influencer industry to have grown from $1.7 billion in 2016 to $13.8 billion in 2021. So if your E-Commerce business lacks an influencer or affiliate marketing strategy, it’s time to adopt one.
To optimize your own influencer and affiliate campaigns, compile your list of influencers in one single place. This makes it easier to ensure all your affiliates are receiving accurate and timely payments. You could do this manually by verifying payments yourself on a spreadsheet, or you could automate this process with an online service to track and manage your influencers, ambassadors, and affiliate campaigns for you. However you do it, just make sure your marketing partners are efficiently compensated.
4. Develop First-Party Data
Google made a significant move in 2021 when it announced it would no longer support third-party cookies in Chrome. As the most popular search browser on the internet—about 49% of Americans use Google Chrome—this decision was pivotal because most digital marketers had relied on these cookies to track and manage marketing campaigns. Without their traditional third-party ad campaigns, marketers must now devise a new approach using first-party data to better connect with customers.
You can do this by expanding your email list, reaching out to new audiences, offering more discount codes and exclusive material, and rewarding loyal customers who create profiles on your website with things like bonus content and expedited shipping. Make sure to examine how your website uses first-party cookies so that you remain compliant with consumer privacy laws. And always request consent for your website cookies.
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