Using SEO to sell SaaS for e-commerce companies means that your SEO strategy and execution need to be flawless. E-commerce companies are often aware of how SEO works, and the market is very competitive. Any small slip-ups can lead to major problems that prevent you from getting in front of customers. You could also drive them away if they find your mistakes. Here is a deeper look at why your SEO strategy for SaaS products needs to be perfect when selling to e-commerce companies.
E-Commerce Companies Are Hyper-Aware of SEO
If you have ever tried selling to e-commerce companies, you’ve likely come across their awareness of SEO. These companies often have a team of people working on SEO because they know how important it is to rank on Google. This can make it incredibly difficult to sell SaaS products to them because there are so many barriers to getting in front of them.
The best way to overcome this challenge is to make sure that you have a flawless strategy for improving your SEO. If you do, you can get past the average e-commerce company’s awareness of SEO so that you can get in front of the right people and pitch your product effectively. You need to overcome their awareness of SEO and their desire to rank higher on Google, and you can do that by having a stellar SEO strategy.
You Are Dealing with a Savvy Customer
If you’ve ever tried selling SaaS products to e-commerce companies, you know that they are savvy business people. They aren’t the typical SaaS customer who only understands the basic concept of SaaS.
If you are trying to sell to e-commerce companies, you need a strategy for dealing with a savvy customer who needs more than basic information about a product. Your strategy must focus on how the product solves their problems and show them how it can be done. The more you can connect your product directly with their problems, the better your product appears to any customer.
The Market is Very Competitive
If you are trying to sell SaaS products to e-commerce companies, you understand how competitive the market is. It can seem like there are hundreds of SaaS companies targeting the same market as you. This is true even if you are selling to a niche that has a small number of companies.
E-commerce companies can be major buyers of SaaS products and are often looking for new solutions. You face competition from major companies like Google, Salesforce, Oracle, Microsoft, etc. as well as smaller SaaS startups.
E-commerce companies are often aware of the top SaaS companies like Google and Salesforce. This makes it extra difficult to get in front of them because they aren’t looking for new vendors. You have to provide a different type of value and work hard to make them see how that value benefits the company.
Your Success Depends on How Well You Execute Your SEO Strategy
If you have a strong SEO strategy for selling SaaS products to e-commerce companies, you have a great opportunity to get in front of the right customers. If you do it well, you can get in front of customers before they are ever aware of your competitors. This can give you the advantage in the marketplace and help you close more deals.
On the other hand, if you have a poor SEO strategy, you won’t get any leads and you could even damage your reputation. E-commerce companies are looking for solutions to their business problems. If they are buying SaaS products, they are likely looking for a long-term solution. If you can get in front of them with a strong SEO strategy and sell to them, you could be dealing with that customer for years. E-commerce companies want a long-term solution that solves their problems. If you can get in front of them and prove that your product is the solution for their business problems, you have a great chance of closing a deal.
You Can't Be Discovered Without a Solid SEO Strategy
If you try to sell to e-commerce companies without having a stellar SEO strategy, you won’t even get a chance to pitch your product. You have to be discovered by potential customers and have the highest chance of being clicked.
The biggest problem is that your target audience already has solutions in mind. The biggest names in the industry are well-known to the point where they may not have to go out and find work. Instead, new clients come to them. You are fighting against this trend.
To be successful, your SEO strategy has to be able to get their attention. Perhaps the only way to do that is to rely on SEO to get in front of them. There are other ways that you can try, but results of good SEO are difficult to avoid when looking for a solution online. Everything is built to reward the companies with strong SEO scores, so being high in the results list is a major benefit. Essentially, it gives you easier access to any company looking for a solution that you offer.
Get Help With Your SEO Strategy
Your success when selling SaaS products to e-commerce companies depends on many different factors. You need to know your market, understand your customers, and have a strong product. However, if you forget about SEO, you are going to fail. E-commerce companies are often extremely aware of how SEO works. They are also extremely competitive and difficult to get in front of. If you want to sell SaaS products to e-commerce companies, you first need to understand how SEO works and how to execute it flawlessly. Fortunately, you don’t have to come up with a winning strategy on your own.
At KitelyTech, we work with companies to develop better SEO strategies so that they can get in front of the companies that need them. Call (800) 274-2908 to discuss SEO strategies for your business.
