SEO (search engine optimization) is an essential part of making any business function, but there seems to be an idea floating around that social media doesn’t need SEO. Companies develop SEO rich content for their blogs and websites but toss SEO out of the equation when developing social media content. In some cases, people argue against using the same SEO strategies on social media entirely, creating an SEO vs. social media debate.
The truth is that there is no competition between SEO and social media. Companies shouldn’t be focusing on just one or the other. They are equally important especially if your company is trying to maximize the returns on both social media and other accounts. In this article, we discuss why your company should be focused on both social media and SEO to grow.
Share Common Goals
The goal of both social media and SEO is to make your company more popular and well-regarded in an industry, which should equate to more business opportunities. They are just two methods of achieving the same goal. With the same goal in mind, you can use similar strategies to enhance both options.
For example, your company should have an SEO strategy and social media optimization strategies. Working toward goals without strategies in place for specific achievements won’t help you get anywhere. One of the best social media strategies is to use SEO to develop your social media content. Companies are beginning to realize this and adapt their strategies to create social media SEO.
Use Social Media for SEO
Social media and SEO can work well together. If you use SEO strategies to develop your social media content, it will rank highly in search engines. This can work in your favor since social media content is catalog in the same way that other forms of online content are cataloged by search engines. This means that every one of your social media posts is a potential page added to your SEO portfolio.
The key to successfully using social media for SEO is working with keywords. Social media posts are generally short, but you can still work in some keywords to help them rank well. By doing this, you can significantly increase the amount of content that is online about your company and raise your search engine rankings.
Plan SEO for Social Media
If your company uses social media, then you should plan your social media content using SEO strategies. SEO does more than choose relevant keywords. It gives you a better understanding of how to develop content that people and search engines prioritize. Use this to your advantage to develop social media content that is more effective at generating leads.
You can also use SEO to try to reach the top of the social media search systems. They also focus on content, relevance, posting time, and keywords to determine what to show viewers. Use SEO strategies to optimize your social media channels to be found by more users. Doing so could mean that your social media channel becomes a more effective marketing tool for your company.
Use Social Media Wisely
Social media can be about more than just entertainment. It is also about education. When used effectively, your social media channels can help you draw attention to other assets that are designed to convert viewers into sales. Think of ways you can use your social media channel other than generating content for it.
For example, you could use it to increase the popularity of your website, by embedding video tutorials from your social media channels. This achieves several things that can give you an advantage. It connects your social media with your other content, effectively creating links for both. This further enhances your web pages by giving viewers easier access to multimedia content, which is what most viewers prefer.
Adding social media badges to your web pages can also create links that can drive traffic to your social media accounts. Many webpages can host content from your social media accounts including comments. For you, this means a steady flow of new content to support higher SEO scores while also providing a large amount of social proof through comments. Combining all of these methods gives you the ability to create a well-developed, interconnected system that drives traffic where you need it.
Learn From the Experts
Developing SEO and social media strategies can be difficult to do alone, which is why you should seek assistance from social media and SEO experts. At KitelyTech, we have a long history of helping clients define their social media and SEO strategies with a cohesive and synergistic approach in mind. The result is a system where companies can grow their online presence and get the most out of their social media platforms. Call us at (312) 254-8248 to schedule a consultation about your SEO needs and how we can help you develop an effective social media plan.