Trends That Will Shape Web Application Development in 2020

Jun 25

When we talk about web application development trends, we are talking about things that will shift the way we think about and do web application development in 2020. Since the launch of the iPhone, how we interact with web applications has totally and completely changed. These days, we’re usually interacting with web applications using mediums we didn’t even think were possible. In this article, we will walk through some upcoming trend in web application development predictions that we think you should set your sights on in 2020.

Voice Based Web Searches

Research published in 2017 by ComScore imagined that over 50% of web searches would be voice-based in 2020. 2020 is here, but is that true? Let’s look at the facts:

  • In 2019, the amount of people using Google Assistant grew by 4x
  • Google and Amazon are used in two-thirds of smart speakers that are on the market. Amazon sold 10.5 million voice-powered speakers in just Q3 of 2019 and Google sold 3.5 million.
  • A study by google claimed that voice searches made up 20% of total web searches in 2017. That number would only grow in the ensuing years.
  • In a 2019 study by Google, 72% of consumers that own smart-speakers use them on a regular basis, meaning well over 5 million people use voice search daily.

But what does this mean for web application development trends? Well, it looks like the days of people scrolling through the web to find answers are numbered. Additionally, voice-based web application accessibility makes interactions as intuitive as human conversations.


When we talk about a trend in web application development, chatbots are likely to become a topic of discussion. However, due to greater advancements in AI and Neural Language processing – now more than ever – we are moving closer to mass chatbot adoption.

Chatbots are a great method of communication between customers and businesses. In fact, Gartner believes that 85% of customer interactions with businesses will occur through chatbots by 2020’s end.

Right now, 30% of interactions online use chatbots in one fashion or another – from helping customers with basic queries to smart chatbots that translate languages for us.

Web Application Quickness

Google already recommends that web pages should load within 3 seconds if users are to have an optimal browsing experience. That recommendation is incredibly fast if we are to compared it to 3G speeds we were all used to 5 or so years ago. These days, we’re closer to 5G speeds. This means we’re entering an era when web applications will load as fast as some of the offline applications we all use.

Streamlined Workloads

As our world becomes more connected, more APIs are needed for each and every web application. As the Internet of Things becomes more and more tangible, our mobile devices, homes, cars, gaming consoles, watches, and laptops are all connected with one another.

For end-users, this is great and super convenient. However, it could create headaches for developers if they start to develop applications like this from a poor starting point. Using more traditional methods of web application development, developers will often design the user application first and then back-end developers will begin to add the correct APIs. After this is done, the front-end team is given the build for QA and testing. While this process occurs, the front-end team is also working on creating SDKs for testing and verifying API activities. To avoid having the front-end team wait for the back-end team, consider implementing an API-first design, like a headless CMS platform.

Motion UI

More and more research seems to indicate that the global attention span is around 8 seconds. This is a huge decrease from 13 seconds in 2000. Experts chalk this change up to our ever-expanding use of smartphones and social media, and the huge ocean of content that is available to users. With unlimited access to a wide variety of different content, people have become very used to diverting their attention from one thing to the next.

But how can businesses deal with this problem? Thankfully, motion UI is here to help. Motion UI in web application development is an interface that moves, showing you a moving story with every scroll. Website content becomes much more engaging, which leads to users spending more time and attention focusing on what your web application might offer to them.

Modular Web Design

As web developers, it is enticing to conceive of combining separate modules to build a single cohesive unit. We’ve already seen this philosophy implemented in computers, cameras, and plenty of other devices.

Unlike the more traditional template approach, modular design lets developers reuse components and modules to create web pages. From a visual standpoint, modular design represents a huge leap forward


Those are just a few of the upcoming trends in the world of web application development. If you would like to learn more about web application development, how a web application can service or augment your business, or any other tech-related questions, contact KitelyTech today. For years, KitelyTech has worked with entrepreneurs, making their tech-related business goals tangible. Call KitelyTech on (800) 274 2908 to learn more.

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