Thanks to the rise of mobile apps, chat apps such as WhatsApp, and the rise of chatbots and voice-activated devices such as Amazon Echo, the evolution of online conversations is happening fast.
One of the most significant changes is the rise of virtual reality (VR) and the emergence of augmented reality (AR), which will cause consumers to migrate to other means of communication. There is no denying that virtual reality will join, if not dominate, the mainstream marketing mix over the next few years. Let’s consider everything businesses and individuals should know about virtual reality and marketing.
Virtual reality marketing and immersion
Immersion is what virtual reality is all about: experiencing a strong sensation of being present physically in a virtual world. This immersion allows an emotional intensity in VR that is far greater than traditional media. We are now adding a new layer of experience to marketing: a technical infrastructure which allows us to “be in another place”, not simply see it from the sidelines.
As content becomes more tangible, engagement will increase. Immersion — and the intense emotions it triggers — brings the power to ignite real behavioral change. Innovative brands are already taking advantage of this technology and it’s time you do too.
So, now that we know the importance or VR, how do we actually incorporate it into marketing? Below we consider four great ways for you to involve VR in your marketing strategy.
1. Immerse yourself
You need to really understand VR in order to implement it successfully. Take on virtual reality tasks such as riding a virtual rollercoaster. By experiencing the potential of virtual reality, you will enable yourself to create better and more engaging content.
2. Understand that there are different levels of VR
It’s important to know what level of VR will suit your business or service. If you want a fully immersive, complex, and interactive application or game, then it’s likely you’ll need assistance from a VR studio. But, that doesn’t mean you need to incur a large charge. You can start small with a minimum viable product (MVP) and build on it from there.
3. Treat VR as the Platform, Not the Idea
Virtual reality marketing is new and exciting, so it will naturally bring user interest. However, it’s important to note that VR is the platform, not the message. Impactful VR marketing will provide meaningful branded experiences where the virtual reality component has an authentic role. You need to know what you want your audience to feel, think, and do to design an immersive reality to achieve this goal.
4. Opt for a virtual reality app
Virtual reality is a channel where customers can engage on a daily basis so it’s important to have a long-term presence and continue to create content on a consistent basis. The better approach to creating sustainable virtual reality marketing is to produce a mobile app that distributes your VR content on a continual basis. Simply list your app in app stores and capitalize on optimization for app stores by adding “virtual reality” in the app description and “VR” in the app title. This will help attract the attention of those users with compatible devices.
By following these tips, you can take your business to the next level with virtual reality marketing.