Many startups and small businesses are skeptical that a website will be beneficial enough to their organization to offset the expense of building one. Without knowing the actual benefits of a website, it is hard to know what an asset an online presence can be. In the old school of thinking, owners of small, referral-based businesses don’t see the need for a website, and find the idea of a website project plus the ongoing upkeep daunting.
Does your business need a website? The answer is yes, no matter who is asking! It does not depend on your business size or type, but organizational objectives and goals. In this day and age, businesses will be dismissed without a website to educate and/or sell to customers. We have compiled a list of eight reasons why every business requires a professional website regardless of the nature and size of the organization:
A website is a cost-effective method to boost online presence
Startups and small business owners have the perception that they cannot afford a website for their business. Just because many companies overpay for their websites and end up shelling out 6-figures for a brochure site doesn’t mean you’re destined for the same fate. There are reasonably-priced, professional options that deliver value. What’s more important to understand is that no business can afford not to have a website in this digital age. Depending on your needs and requirements, the cost will vary; with the right technology firm, the return on investment will be high in the long run.
Websites offer value to customers
A website is the face of your brand online. Using this platform, you can quickly and efficiently update information about your organization, products, or services to keep your customers well-informed. When compared to other mediums such as print, it is a cost-effective — and timely — way to promote or create brand awareness. In addition, you can also let your customers know about any upcoming events, new product launches, special promotions, and more through a website.
Websites enhance the credibility of a business
In this digital age, the majority of the consumers leverage the internet to access readily available information about the product or service they need. As a business owner, it is imperative to get the word out and gain credibility. A website will help you enhance your online presence and gain familiarity and loyalty from your potential and repeat customers. It is important to remember that if you do not have a website, you will be losing a major chunk — if not all — of your market share to competitors.
Websites are accessible anywhere, anytime, by everyone
Most businesses are not open 24/7 to facilitate current and potential customers. This is where a website plays an integral role, as it is always available to provide accurate information to your current and potential clients. Not only that, but nearly everyone has a smartphone on their person during their waking hours. Compare the accessibility of customers having your business in the palms of their hands compared to the inconvenience of having to travel to — or even call — a brick-and-mortar store.
Websites provide a platform to showcase your offerings
Regardless of the business size or type, a website is an excellent way to showcase your work to a larger audience. You can add an image gallery or a portfolio page so that potential customers can review your work to make informed decisions. This is where you can let the customers know about your unique selling point. The lack of physical storefront is especially beneficial to small businesses. For one, domain names and IT partners are less expensive than the lease for a brick-and-mortar store.
Websites helps you reach a broader audience
Whether you are running a products or services business, it is mandatory to have a website that becomes a secondary — if not primary — means to showcase and sell your offerings. For instance, if you are a business that sells products, having an eCommerce website can benefit you to a great extent. This move also helps businesses to reach a broader audience regardless of the size and type. Additionally, it is impossible to tell how big a company is based on its website, which levels the playing field for startups competing with established businesses. May the best products and services win!
Contact KitelyTech today to discuss the details of how we can add value to you and your online business.