Drivers and customer accounts were managed by hand, and no SaaS product matched how the business actually ran: tracking, orders, invoicing, staffing, and freight rates, all connected. Filling stations got a delivery when someone called to say they were low.
A custom platform: iPad apps for drivers, web apps for administrators and customers, role-based permissions, and real-time reporting across driver tracking, order management, shipments, invoicing, and messaging. Consumption modeling per station feeds the delivery schedule directly, so a forecast becomes a route rather than an alert someone has to act on.